MEET DAVE.

One brand. One operator.
And one unapologetic attitude.

We’ve just hit the reset button on the AT brand.
New look. New feel. All new technologies. No apologies.

We’re not here to blend in — we’re here to shake up the automation game, and we’re starting with the one and only: Dave.

First. It’s AT, not ATA.

The ATA brand has been reborn with a new name, a new look and a new reason for being.

Automatic Technology (AT) is our refreshed global brand, with a commercial-first focus. Its new purpose? to disrupt the commercial industry and re-define what great automation looks like.

AT doesn’t just play the challenger brand in every market — we own it! We’re not here to tiptoe around the big guys or apologise for being different. We’re here to ruffle feathers, break a few rules, and look damn good doing it.

If you’re after safe and boring, you’re in the wrong place!
You’ll see AT come to life in a way that’s bold, loud, disruptive, and totally unapologetic. We’re all about making things simpler, smaller, faster, and better — so much so, we even dropped the second ‘A’. One global brand. One attitude. Automatic Technology.

Forget everything you know about commercial door operators.
Dave isn’t just a product — he’s a revolution in a box. He’s the only operator our commercial customers will ever need, and he’s here to make life a whole lot easier for them.
You’ve told us that in the commercial space, everything is too hard. Too many products to choose from, some of our competitors have 30 or even 60 models. Which means confusion, complexity and too much stock to hold.
Competitor products are too heavy and take ages to install. Some weigh up to 20kg and take two people to install.

Then along comes Dave…

Check out the range of Dave and Automatic Technology early access collateral HERE 

Dave ... He is your new best mate

Why Dave’s a Game-Changer (AKA: Why our customers will love Him)

1. One Operator to Rule Them All No more confusion, no more excess stock, no more “which model fits this job?” Dave does it all. One model with two swappable power cartridges (high and low voltage) so he can be used anywhere in the world. Genius.

2. Lifts Like a Legend Dave can lift up to 1000kg (with a heavy lift kit) and run up to 60% duty cycle (that’s 36 minutes of up-time every hour). He’s built for the tough stuff, all day, every day.

3. Lightning-fast install? Too Easy. Weighs less than 12kg — so he can be installed solo, no dramas. Wireless-first wall console and PE beams. Saving our customers hours in install time and potentially multiple site visits. He’s even got a unique handle (sold separately) for single-handed lifting, with built-in spirit levels, ruler, and straight edge.

4. Ambidextrous & Adaptable Left or right side install? Dave doesn’t care. Swap handedness in under five minutes. Wall or hood-mount, shaft-to-shaft coupling — Dave adapts to any challenge.

5. Smarts, Not Sprockets No more complex math to match doors, sprockets, and operators. Just choose your door type, speed and duty cycle on the console — Dave handles the rest.

6. All-New Technologies, No Apologies Permanent Magnet Synchronous Motor (PMSM) – same tech as precision industrial robots – with instant torque on demand. Power outage? Yank the chain and Dave’s got your back. With machine learning built-in, Dave learns your door and keeps it running smoothly. The absolute positioning ensures precise soft start/stop every time. No damage, no dramas.

7. 5-year warranty. Sweet. 

8. And did we mention the handle? Why didn’t anyone else think of that?

What’s in the Box?

• Dave

• Wireless wall console

• Hauling chain

• Drive chain, sprocket, shaft, mounting hardware

Sold separately

• Dave’s handle.

• Wireless PE beams

• A host of other accessories.

You can find print material related to our Commercial Door Operator Here 

If you’re after safe and boring, you’re in the wrong place!